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Each can teach: Comparing Not with For Profit Marketing

It’s becoming less easy to draw a line distinguishing the marketing efforts of For Profit (FP) companies with Not For Profit (NFP) companies.  With accelerating consumer expectations and more affordable marketing technology, many NFP’s are adopting more mature FP tactics and talent to enhance their fundraising efforts.  And the rise of cause based marketing has FP’s considering grassroots engagement tactics and tools well known in the NFP space.  This 5 minute read will describe how NFP’s differ from FP’s in business model, mission, and maturity, and the valuable lessons available to help address existing business challenges. Don’t think the lack of profit motive means not for profits aren’t big business.  According to the Urban Institute , donations approached $430 billion in 2018. That said, its hard to generalize about the sector given the diversity of organizations and models. based on 2018 figures, growth in fundraising and expenses were uneven across not for profit types and si
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Controlling CRM in a Crises: managing automated marketing mishaps

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